I remember being in high school when I found out about the rising popularity of “going green”. There were designer bags that said “I am not a plastic bag” made of eco-friendly materials. Various brands adapted this theme with lines of eco-friendly products and more people participated in different activities like the Earth Hour proving the efficiency of what I call the “green virus”.
I took advantage of the “green virus” by recommending my group mates in our physics investigatory project to do a study for the best substitute for plastic bags discovering alternatives and doing strength and water resistance tests. The project was a success in terms of innovations in testing but more importantly in my own personal realizations.
When I do a project, I get into it so much that I usually talk about it to various people, even those who aren’t field experts since there is a probability of gaining knowledge from anybody and everybody. So as I was talking to my Tito about the “green revolution” and saying how we Filipinos are gaining awareness on plastic alternatives, he made a point by saying that we did not need the popularity of going eco-friendly since for the longest time, we Pinoys have used the “bayong” for our wet market shopping. Those who use this reduce plastic bag consumption since the bayong can handle anything from vegetables to fish. This made me realize that we’ve had junk shops and “bote dyaryo” for the longest time as well that promoted convenient recycling and earning for all.
This made me realize that like a virus, our concept of recycling could possibly be contagious. When the world promoted recycling, we’ve been doing it. When the world promoted less consumption of resources, we were doing it unconsciously. And though there are multiple factors that should be considered, it would be nice to think that we promoted the concepts mentioned. But of course, much research is still necessary to prove it.
In the case of Unilab’s Ideas Positive, with the slogan “Are you CONTAGIOUS?”, it is essential to ponder on the thought that the teams who joined proposed a project that only had a hundred thousand peso seed money to change the community. The government has spent millions trying to change a community (though it is quite doubtful if the millions really went to the communities) and yet we barely see any change. And here are groups of students who believe firmly that they could make a big difference with only a small parcel of what the government spends.
I believe that it is the passion that they have that makes them contagious. I personally think that a trip to Bora is not enough motivation to spend countless hours researching not to mention future grilling. They wanted to make a difference.
I distinctly remember one of the judges questioning the social media marketing strategies of one of the groups. The group wanted to show the youth in particular what they were doing to promote awareness on the issue. I think that in doing this ,they can inspire as well.
I distinctly remember last year’s Ondoy, it was the youth who moved (not the government); Facebook was filled with invitations and updates on various relief operations encouraging volunteerism and action. And like a virus, many students volunteered and helped make a difference. And I believe that this is not a bad strategy to promote a health project as well. Because as Ondoy proved to us all; the effort to help, is indeed very contagious.